24 June 2018   •   Francesca D’Arienzo

Testimonial: 10 international stars chosen by Italian brands

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«Let’s see together which foreign testimonial have given their faces to Italian brands.»

Gagà Milano is an Italian brand born from the creativity of Ruben Tomella. The name derives from an obsolete expression, “gagà” very popular in the 50s because it is an emblem of extravagance and symbol of a refined man. Always attentive to the dictates of fashion, and who reworks its look with irony and elegance, always placing great attention to detail. One of these on which the brand focuses is the antique and pocket watch, to which a strap has been applied to wear it on the wrist. To give a face and a body to these watches is the testimonial Neymar Jr, Brazilian footballer and striker. The new advertising campaign was realized in the Pin-Up Studios in Paris and is broadcast on TV, in the press, on posters and on social media.

The Portuguese supermodel Sara Sampaio is the new testimonial for the SI Passione fragrance by Armanibeauty. For the new spring / summer 2018 campaign, the model wears a black suit with a plunging neckline on both the front and back. Sampaio appears intent to spray the scent to inebriate the intense notes of pink pepper, pear, blackcurrant and grapefruit. Packaging is red like passion, a symbol of energy, adrenaline, femininity and courage. A mix of sensations for a confident and bold woman.

The Neapolitan brand of bags and fashion accessories Carpisa has reconfirmed the famous Spanish actress Penelope Cruz as their testimonial for the spring / summer 2018 advertising campaign. This collaboration also includes the launch of a capsule collection of bags designed by Cruz herself with the help of her sister Monica (also protagonist of some shots) and her creative team. The “Cruz Collection” is made up of bags with an essential and comfortable design, rich with perforated decorations with maxi waving tassels, charm pendants and metal details. The campaign is set within the historic Santa Chiara Monastery in Naples, chosen for the great cultural prestige it represents and to highlight the designer’s strong bond with the land of origin.

The British actress Emilia Clarke is the testimonial for The One Eau de Toilette of the Italian brand Dolce & Gabbana. Defined by Domenico Dolce and Stafano Gabbana as radiant and brilliant, she perfectly embodies the D & G woman: joyful, spontaneous and full of life. Features that are found in the new fragrance in which the main ingredient is the white lily that enhances the freshness.

Supermodel Gisele Bundchen and fashion blogger Chiara Ferragni are the absolute protagonists of the new Intimissimi’s Empowered women advertising campaign for spring / summer 2018. A special concept in which the testimonials are completely dressed. A new way of communicating lingerie: it’s there but it can not be seen, because the external beauty of a woman is only a consequence of her strength and her inner personality. A real storytelling dedicated to strong and successful women, like the two testimonials that are inspirational for all women.

Three women, three styles, three unique and special stories: they are Candela Pelizza, Julia Restoin Roitfeld and Antonina Petkovic, the new Liu Jo testimonials. In the wake of the hashtag launched by the Italian brand #ExpressYourStyle, the new spring / summer 2018 campaign recounts female empowerment through these three exceptional faces: influencer, it girl and top model. They were Chosen for their beauty and for their style that embodies what Liu Jo wants to communicate. The shots were taken in the streets of Milan, symbol of Made in Italy fashion.

The English twenty-two year old Dua Lipa, who has climbed the rankings around the world, is the testimonial for the Italian brand Patrizia Pepe. The protagonist of the spot is also her song Bang Bang that perfectly defines the sophisticated and unconventional aesthetic of the brand. In addition, her free and bold personality embodies the spirit of the Patrizia Pepe woman, who is not afraid to express herself with courage, awareness and a touch of madness. Set in the subway in New York, it was created by photographer and film-maker Sharif Hamza.

For the spring / summer 2018 campaign the Italian luxury brand Gucci has picked Harry Style as its testimonial. The English singer, former One Direction, has embarked on a new solo career and, after the success of the debut album, changes the rules of the game and takes on the role of model. The collaboration with Gucci had already begun last year when Harry wore a Gucci total look for official events and events.

Alberta Ferretti, instead, chooses to celebrate Italy in an unconventional way: with the shots by photographer Mario Sorrenti she immortalizes a trio of international models, Vittoria Ceretti, Cara Taylor and Binx Walton. The chosen location is New York, against the backdrop of Highline Stages where models are the emblem of a timeless style that celebrates the mood of the Italian fashion house.

For the new Eyewear Serpenteyes Spring / Summer 2018 advertising campaign, Bulgari confirms Bella Hadid as its testimonial. To support the model is the jet-setter Lily Aldridge, ambassador of the brand since 2016. They are both ready to interpret the charm of the eternal city with the values ​​and the beauty of the Bulgari icon jewelry. The advertising campaign was shot by Norwegian photographer and fashion director Sølve Sundsbø. The new collection of glasses features ultra flat lenses and a round shape on a sharp structure that immediately recalls the snake’s hexagonal scales. Seductive, elegant and sophisticated.

Francesca D’Arienzo


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